If there’s one thing I stress to my clients, it would be to create an outline or script for their video content.
Because it saves you time in the production and post-production stages and it increases your chances of having your audience watch your video from beginning to end.
The common advice of “winging it” when it comes to online video marketing isn’t something I suggest to my clients.
That’s because when you take this route, you risk going off on tangent in your videos, which can result in your audience losing interest in your video and placing their eyes and attention on someone else’s video or website.
Every second counts when it comes to online video.
People’s attention spans are already limited and they are picky about what they watch.
You can’t afford to lose their interest in the first 15 seconds of your video.
Video is one area where brevity is essential.
With some planning, you can at least make sure that the content you provide in your video provides something of value to your audience in the shortest amount of time.
You want your video to capture the attention of your viewers. You want them to watch your video from beginning to end.
So here are 3 techniques you can use to improve your video content.
1. Plan first, then write.
Get out of the habit of talking in front of the camera without having an idea of what you want your video to be about and it’s purpose is. Before you start writing your outline or script, ask yourself the following questions:
* What’s the goal of this video?
* What do you want your viewers to take away from this video?
* How do you want your viewers to feel after watching this video?
* How do you want to feel in this video?
* What are the most important points you need to share in this video?
* What’s your Call To Action at the end of the video? (leave a comment? Share it? Tweet it? Sign up for your program?)
Once you answer these questions, you’ll have a clearer vision of what type of content you need to include in your video and how you can deliver it.
2. Give “nuggets” or “bite-sized” tips your viewers can use.
Focus on the quality of the content you’ll be sharing with your audience. What would they find helpful? What would you find useful if you were in their shoes?
Always make sure you include something your viewers can take and apply to their own situation, even if it’s a simple tip.
And because you’re aiming to keep your videos brief, avoid lengthy explanations. I know that it can be tempting as you want to share all of your knowledge and expertise to your people – you can still do this, but don’t try to cram it all in one video!
If you find that you have a lot of information to cover, this would be a great opportunity for you to create a video series. You can divide your topic into a 3-, 4- or even 5-part series.
The benefit of splitting your content into a series is that it gives a reason for your viewers to come back for more. You create the anticipation and they will look forward to your next piece of advice.
A good medium is to include between 1-3 points in your videos. If you have more to share, simply create another video to continue with the topic.
3. Include a Call To Action at the end of each video
This one’s important. Make sure to always have a Call To Action at the end of your video.
Some examples you can use would be:
* Sign up for my newsletter
* Share this video on Twitter/YouTube/Facebook
* Leave a comment below this post
* Sign up below to be notified about my upcoming program
* Share your thoughts below this post
* Download my free resource
The last thing you want to do is spend all that time creating an engaging video and have none of your viewers take action afterwards.
Think of your Call To Action as your ROI. It’s a way to measure the results of all your efforts and it creates engagement in your community.
Always aim for quality and avoid mediocre videos.
By incorporating these 3 quick techniques to your online video marketing, you’ll be on your way to creating better content for your videos that your audience will appreciate (and would be more than willing to share with their friends).
And by planning your video content in advance, you’re stepping up your game.
:: YOUR TURN :: How have you been writing the content for your videos? Do you have any tips you’d like to share with others? Share your experiences, thoughts, tips and other comments below.